Written by Reciprocal Links have not been encouraged as a way to raise your page ranking or your position in the Search Engine Results Pages (SERPs), but Google is now posting its significance in their new way to discover great content and properly recognize sites that are truly informative as well as the people who write and provide the information. These links are now useful and accepted in Google Authorship.
Content is king, and it is still true. Google wants to recognize web sites that gives invaluable content and is piloting author information display on the contents. It is called Google Authorship. It has been implemented and will be included in its algorithm, so it is important to understand how it works. What about the reciprocal links, what do they have to do with it?
The use of your Google profile and standard HTML5 links help Google identify that such content is written by one author. If the author has been writing good content, the pages attributed to have relationship with the author would gain credibility and would be recognized and seen on the Page Rank and SERPs at some time.
The reciprocal links will basically work as you add a rel attribute in your content page and author page. This shows relationship between the two. It is important that the reciprocal links are placed on both pages because this is how Google will identify that the content has been written by the same author. This prevents other writers to just link on your profile pretending that the content has been written by you without your permission, especially if you have already been recognized by Google as one of the great content providers.
Moreover, you must have a Google Profile in order to do this. It will be the basis of your Authorship. It will also be a part of your Google Plus Social Network. You will even be indexed by Google as one of the recognized authors. You may follow the following instructions on setting up Google Authorship. You will notice how search engine optimization seems to be connected with social media marketing.
We have started following this. You will notice a Google Plus button on the left column of this site. That will direct you to my Google Profile where I have added links to my other site and contents. I also placed this Google Plus link on my other sites to justify that I am the author of the pages.
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