Written by Buying leads have been rampant and it has been annoying to everyone. This could be the root of spam emails. There are companies who collect email addresses and sell them to other companies who need these addresses for them to send emails or e-newsletters. Obviously, this is not the right way to get leads. Though it serves your purpose, it is best to consider respecting the email address owners and avoid being noted as a spammer.
There are ways to gather leads legally and respectfully. There is already a law against spammers and you must be aware of that since you are having an online business. Respectfully in the sense that you asked for the person’s permission whether or not he or she wants to subscribe to your updates or e-newsletter.
If you are using a splash page to gather leads, better ask for less information especially if you are just aiming to send out your e-newsletter. You must be sure that you are showing your splash page to your target market. A freebie such as an instructional video, e-book, or free membership may entice the prospects to sign up.
Do not neglect the ‘subscribe’ field on your home page. It will help if you also have the field on all the pages in your site. Your site visitors may think of subscribing at some point within your web page.
If you are already sending out e-newsletters, include a note encouraging your subscribers to share it to their friends. This will work well especially if your information are very interesting.
When you engage with the public like holding events or press conferences, make somebody in charge with gathering emails for e-newsletters. This will be efficient especially if you have certain advocacy or product that seems to be a necessity.
Be aware of the disadvantages of buying a list. There are more systematic ways of gathering leads but these are the basics. Refrain from buying a list. Be reminded that even you do not want to receive spammy emails and you would hate the sender instead of give some time reading through the email.
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